The Pickaw Blog: discover our customer cases, latest news and all our tips!

Get ready for the Black Friday: organize fun and easy contests to engage your community on social media through giveaways & raffles

Days are counted before Halloween, and it’s the perfect time to give your community a boost with fun and spooky contests! We’ve gathered some simple yet effective ideas to inspire you in creating contests that will thrill your audience. 

For the February 2023 classic, discover how Betclic innovated with a live campaign on X... And even if OM didn't win the match, they triumphed in the first Pixel War organized on X against PSG!

To celebrate the release of Saints Row, PLAION launched a personality test to boost the visibility of the release and engage fans by helping them immerse themselves in the storyline and make them want to buy the game.

In the dynamic world of technology and social networks, we are proud to announce the recent acquisition of Like a Bird, a significant milestone at Pickaw, to expand our footprint in the digital marketing industry.

To celebrate the participation of two of its cars in the legendary 24 Hours of Le Mans race, BMW, with the help of its agency Buzzman, offered a unique and real-time operation to its followers.

It's not really magic... It's a Pickaw bot-o-reply, developed for the 20th anniversary of the Harry Potter saga!