4 contest ideas for Black Friday

The Event 🖤

Are you ready for Black Friday?

Every year, the event starts earlier and lasts longer, leaving community managers overwhelmed. How will you keep your audience engaged for a whole month? Don't worry, we’ve come up with some ideas to help you survive!

Our Ideas 💡

To inspire you, here are some creative contest ideas we've brainstormed at Pickaw, which you can create in a few minutes on our platform to engage your community:

• 🕳️ Fill the Bla(n)ck
• 👁️‍🗨️ The Black Price
• 🐾 The Black Shape
• 🐧 Early Black Birds

Each contest is easy to set up and requires minimal effort, allowing you to focus on engaging your audience and having fun.

🕳️ Fill the Bla(n)ck

Ask your community to fill a sentence to enter the contest!

Discover Fill the Bla(n)ck, a fun, engaging contest to get your community talking this Black Friday! This simple concept invites your followers to complete an open-ended, playful sentence in the comments. For example: “My best tip for surviving Black Friday is…” or “During Black Friday, I can’t live without…”

1. Comment to enter: Encourage your followers to share their answers in the comments. They can get creative, be funny, or share their unique Black Friday survival tips!
2. How to win? Make sure to clearly explain how the winner will be chosen to keep the contest transparent and engaging. The winning answer could be:

• A fair and random draw among all replies, ensuring everyone has an equal chance to win.
• The comment with the most likes, encouraging followers to interact and support each other’s responses.
• The funniest one, selected by your team or a jury.

3. Boost engagement: This light-hearted, interactive format invites a wide range of responses, creating a friendly atmosphere and sparking interactions.

With Fill the Bla(n)ck, you add a touch of fun to your Black Friday strategy while boosting engagement and visibility for your brand!

👁️‍🗨️ The Black Price

Ask your community to guess the right price of the product!

Discover The Black Price: a fun, interactive way to engage your audience for Black Friday! This contest invites followers to guess the price of a specific item from your store. Those who guess the correct price will receive an exclusive discount on that product or a special offer, turning guesses into real savings for your audience.

Here’s how it works:

1. Guess the price & win: Followers comment with what they think the price of the featured item will be during Black Friday. Only those who guess correctly will be eligible for the exclusive offer on that item or win it!
2. Efficient filtering: Use a drawing tool that automatically detects and filters out the correct guesses, allowing you to manage entries easily. Don’t worry about spelling mistakes, our tool includes common misspellings in the accepted answers to make sure everyone has a fair shot.
3. Increase engagement with clues: Keep the excitement high by sharing clues in the comments or through stories, helping followers narrow down the price range. Each clue draws them further into the contest, amplifying engagement and anticipation around your Black Friday promotions.

The Black Price is a simple yet powerful strategy to boost engagement, add a playful twist to your Black Friday campaigns, and increase product visibility. And with Pickaw, we’ll handle the answer filtering and typo management for you, making it a breeze to execute!

🐾 The Black Shape

Ask your community to guess the product based on its shadow/shape!

Introducing The Black Shape: a fun and mysterious way to build anticipation for your products while engaging your audience in a guessing game! This contest invites your followers to uncover the “hidden product” through a cryptic, blacked-out silhouette or an enigmatic image posted on your social media.

Here’s how it works:

1. Guess & win: Followers are encouraged to guess which product is hidden in the blacked-out shape. To make it even more exciting, only those with the correct guess get entered into a prize draw to win the featured item!
2. Precision with flexibility: Use a drawing tool that automatically filters correct guesses for you, making sure to include common misspellings in accepted answers, so no one misses out for a minor typo.
3. Boost engagement with clues: Keep the momentum going by dropping hints in the comments section. Each clue will pull your followers deeper into the game, driving up interactions and building excitement around the product reveal.

With The Black Shape, you’ll build buzz, keep your audience engaged, and add a sense of mystery and fun to your feed—perfect for capturing attention and boosting brand awareness!

With Pickaw, we can handle filtering answers and misspellings for you 🙂

🐧 Early Black Birds

Ask your community to comment to enter the contest and win coupons!

Introducing Early Black Birds a powerful way to build excitement for Black Friday while driving engagement on your social media channels. This contest allows you to offer exclusive early-access promo codes or VIP shopping access to your store, tease your Black Friday offers and turn buzz into action.

Social Media x e-commerce: By hosting this contest on your social media, you’ll create a sense of urgency and exclusivity that draws in customers eager for your Black Friday deals, while also boosting visibility and interactions with your brand. It’s a perfect strategy to prime your audience and maximize your Black Friday results, both in terms of engagement and revenues…

How to enter? Participants can enter the contest by interacting with your post, according to the actions you choose (like, comment, repost…). These simple actions create an easy, frictionless experience that maximizes both participation and brand visibility.

Plus, you do not have to worry about checking the conditions or the drawing, our tool can do that for you…

How to get it right?

All these contest ideas (& many more) are easy to set up and draw in a few clicks on Pickaw. By performing your social media contests with us, you are offering yourself more productivity and offering your community a fair and transparent winner selection. For each draw made on our platform, we provide a public verification page, easily accessible for you and your participants to prove the authenticity of the contest.

No more bad buzz or time-consuming winner selection.