Pickaw accelerates growth with the acquisition of Like a Bird

Acquisition Context

Founded in Marseille in 2019, Pickaw quickly established itself as a key player in the SaaS and agency market dedicated to animating and engaging social media communities, particularly through contests.

The services offered by Like a Bird, a platform specialized in automating interactions on Twitter since 2012, were aligned with the long-term vision we had for Pickaw: to diversify the services we offer and enhance our capabilities for animating our clients' social media communities.

Acquisition Details

Through this transaction, we are not just expanding our service offerings, we are also strengthening our position as a leader in the field of social network technologies.

By integrating Like a Bird's technologies, we plan to launch new innovative features in the coming months and years, which will significantly enrich the user experience and maximize audience engagement.

The process of integrating Like a Bird into our ecosystem is already well underway. Like a Bird users can expect a smooth transition, with significant improvements in terms of features and support.

For our clients, this acquisition provides access to even more sophisticated and diversified tools to engage their audience on Twitter as well as on 3 new social networks (Facebook, Instagram, and YouTube), thus enhancing their digital presence.

A few words on the acquisition

Since 2012, together with Pierrick Filippi and our teams, we have created and provided our clients with a tool that brings innovative experiences on Twitter, through original and unique mechanisms. We are delighted that Like a Bird continues its evolution in the hands of Pickaw's teams, whose product, experience, and professionalism impressed us from our first interactions. This acquisition thus allows our clients to access new possibilities on other social networks, while maintaining the level of professionalism and spirit of innovation they were accustomed to!

Rémi Grattarola, co-founder of Like a Bird 🧡

Thanks to the Like a Bird team for placing their trust in us for the future. We are proud of this acquisition that allows Pickaw to meet the strong market demand for innovative digital tools. Contests and animations are now at the heart of marketing strategies. Facing companies that are increasingly demanding in terms of the impact of communication levers on their results, we now offer a comprehensive and effective solution for animating and engaging communities on social networks.

Thomas Reichling, CEO of Pickaw 💙

Press release

Discover the official press release in french and PDF.