Test your personality to find out which Saints Row gang you belong to

To celebrate the release of Saints Row, PLAION launched a personality test to boost the visibility of the release and engage fans by helping them immerse themselves in the storyline and make them want to buy the game.

Story-Ply@PLAION_FR#MeetYourGang

Story-Ply, en savoir plus sur cette mécanique :

That kind of campaign is a scripted public bot that allows you to create a unique story for each of your followers. We define the story and the different choices that the user can make, and then we let the user choose the next step. The story is then built automatically thanks to the bot and accordingly to the choices made by the users.

The Briefing 💬

To celebrate the release of Saints Row, PLAION wanted to boost the game's visibility and engage fans to help them immerse themselves in the storyline and make them want to buy the game by setting up an exclusive personality test.

The Mechanics ⚙️

The goal was to ask a series of 5 questions to users participating in the campaign to understand their personality and assign them the gang from the game that best matches their answers.

There are 4 gangs in the game: Los Panteros, the Marshalls, the Idols, and the Saints. Each has its own characteristics, and its members share common personality traits. By answering the questions, participants matched one of these traits; and at the end of the test, an image with their gang was revealed.

To make the campaign even more engaging, the use of X's Conversation Cards helped increase its visibility among the participants' followers, in addition to the organizer's account followers.

Screenshot of the campaign's main post.

The Little Extras 🍒

A tailor-made operation perfectly suited to PLAION's needs.

A real-time participation tracking dashboard was created to adjust the advertising budget associated with the campaign based on the number of participants and to monitor the campaign's progress and participation.

Screenshot of the custom dashboard developed for the campaign.

Gar-gang-tuan Numbers 💥

Tens of thousands of impressions
Thousands of engagements
Hundreds of participants
Over 75% of tests completed
Only 5% Saints ⚜️
And delighted fans

Screenshot of a fan's feedback on the campaign.

Want to try? Let's talk! 💌

If you like or are inspired by this type of campaign, don't hesitate for a second and contact us to discuss and set up your own version for your next event to reach/exceed your engagement goals!

hello@pickaw.com