Test your personality to find out which Saints Row gang you belong to
To celebrate the release of Saints Row, PLAION launched a personality test to boost the visibility of the release and engage fans by helping them immerse themselves in the storyline and make them want to buy the game.
The Briefing 💬
To celebrate the release of Saints Row, PLAION wanted to boost the game's visibility and engage fans to help them immerse themselves in the storyline and make them want to buy the game by setting up an exclusive personality test.
The Mechanics ⚙️
The goal was to ask a series of 5 questions to users participating in the campaign to understand their personality and assign them the gang from the game that best matches their answers.
There are 4 gangs in the game: Los Panteros, the Marshalls, the Idols, and the Saints. Each has its own characteristics, and its members share common personality traits. By answering the questions, participants matched one of these traits; and at the end of the test, an image with their gang was revealed.
To make the campaign even more engaging, the use of X's Conversation Cards helped increase its visibility among the participants' followers, in addition to the organizer's account followers.
The Little Extras 🍒
A tailor-made operation perfectly suited to PLAION's needs.
A real-time participation tracking dashboard was created to adjust the advertising budget associated with the campaign based on the number of participants and to monitor the campaign's progress and participation.
Gar-gang-tuan Numbers 💥
- Tens of thousands of impressions
- Thousands of engagements
- Hundreds of participants
- Over 75% of tests completed
- Only 5% Saints ⚜️
- And delighted fans
Want to Try? Let's Talk! 💌
If you like or are inspired by this type of campaign, don't hesitate for a second and contact us to discuss and set up your own version for your next event to reach/exceed your engagement goals!