What can I ask to the participants on a social media contest?

When organizing a social media contest, the actions you can ask from participants must comply with each platform’s rules and terms of use. Some engagement types are restricted, and failing to follow these guidelines can result in sanctions.

To help you navigate these rules, here is a clear breakdown of the actions allowed on Facebook, Instagram, TikTok, YouTube, and Threads.

Allowed users actions by social media platform

Facebook

Authorized actions on Facebook.

You can ask users to comment, to use keywords, and like or react to enter your contest. However, mentioning, reposting, and sharing do not comply with the platform’s rules, hence are not allowed on Pickaw. Following your page, or another one, won't be trackable via Facebook API.

Instagram

Authorized actions on Instagram.

Your contest can ask users to comment, mention you or others profiles, use keywords, like posts, follow your account, and follow another account. However, reposting and sharing are not trackable through the platform's API.

TikTok

Authorized actions on TikTok.

You can base your drawing on: comment, mention others, use keywords, follow your account, and and follow another account. However, liking, reposting, and sharing are not shared in TikTok's API.

YouTube

Authorized actions on YouTube.

For your contest, you can request from participants to comment, with or without specific keyword, mention your brand and/or other ones. However, liking and following (your channel or another channel) are not allowed by the YouTube social media Policy.

Threads

Authorized actions on Threads.

You can ask users to comment, mention you or other people, use keywords, like the post, follow your accounts and/or another account, and repost content. Here, only one action is forbidden by their policicy : the share.

With Pickaw, compliance is built in by design

Our platform is always 100% up to date with each social media network’s latest rules and specificities, ensuring your contests remain fully compliant without any extra effort on your part.